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| First developed logo sketch for the brand: The Seed Tree. This logo features both the company name and a vector image of a seed growing to link in with the nature of the company. The colour palette of this logo includes four different shades of green and various browns using an ombre effect on the seed vector to create a natural 'earthy' feel. |
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| Development of 'The Seed Tree' logo sketches. Another logo sketch that I created on Adobe Illustrator which consists of an explosion of seeds coming from the text in the centre with the outer edge including vectors of vegetables and flowers. This logo includes a vast amount of colour however I selected them specifically with no major clashes of tones or hues. |
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| Further development of 'The Seed Tree' logo design. This design of the logo is very visual with it being mainly a vector tree growing from a plant pot. The logo does include the brand name however this feature is less prominent compared to the previous two designs. The reason that I did not choose this design as the final logo was due to the target audience being a broad range and this only hitting the younger aged spectrum. |
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